Using Google Analytics as a process evaluation method for Internet-delivered interventions: an example on sexual health.
نویسندگان
چکیده
The study aimed to demonstrate the potential of Google Analytics as a process evaluation method for Internet-delivered interventions, using a website about sexual health as an example. This study reports visitors' behavior until 21 months after the release of the website (March 2009-December 2010). In total, there were 850 895 visitors with an average total visiting time (i.e. dose) of 5:07 min. Google Analytics provided data to answer three key questions in terms of process evaluation of an Internet-delivered intervention: (i) How do visitors behave?; (ii) Where do visitors come from? and (iii) What content are visitors exposed to? This real-life example demonstrated the potential of Google Analytics as a method to be used in a process evaluation of Internet-delivered interventions. This is highly relevant given the current expansion of these interventions within the field of health promotion.
منابع مشابه
The Politics and Analytics of Health Policy
Let us start with an example of health policy analysis in action. Within that category of countries loosely known as ‘the West’, quite basic differences exist in attitudes to health policy and also actual health policy. Comparing the US with mainland Europe and indeed Canada, for example, one perceives a difference in attitude on the part of the majority towards collectivism and individualism i...
متن کاملQueer as F**k: Reaching and Engaging Gay Men in Sexual Health Promotion through Social Networking Sites
BACKGROUND A growing number of health promotion interventions are taking advantage of the popularity and interactivity of new social media platforms to foster and engage communities for health promotion. However, few health promotion interventions using social networking sites (SNS) have been rigorously evaluated. "Queer as F**k"(QAF) began as pilot project in 2010 to deliver sexual health prom...
متن کاملWhy Are Health Care Interventions Delivered Over the Internet? A Systematic Review of the Published Literature
BACKGROUND As Internet use grows, health interventions are increasingly being delivered online. Pioneering researchers are using the networking potential of the Internet, and several of them have evaluated these interventions. OBJECTIVE The objective was to review the reasons why health interventions have been delivered on the Internet and to reflect on the work of the pioneers in this field ...
متن کاملMethodology of Realist Review in the Health System
Background and Aim: The realist review has been introduced to review and synthesize the evidence related to the implementation of complex healthcare interventions. This method interprets the results of an intervention by explaining the causal relationships between the intervention and the results. This study aimed to explain the methodology of realist review in the health system. Materials and...
متن کاملEvaluation of the Routs of Oral Health Information Being Delivered to Yazd Population in 2011
Introduction: The discipline of oral public health is known as a science and art of dealing with populationoral health. In order to improve public awareness followed by changing people`s life style itis necessary for the society to be exposed to massive oral health information.The aim of this study was to evaluate the routes of oral health information being delivered to the Yazd population in1...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Health promotion international
دوره 28 1 شماره
صفحات -
تاریخ انتشار 2013